Evan Biddell Launches Online Shop

Hello Fashion! It's me again, here to tell you that Spring 2013 couldn't look any better. With the flurry of new, local lines emerging, gaining ground, and making serious headway; I have been in nothing but a positive mood. There are so many amazing things happening right now for me as well; so many things I'm excited to share with you - but it will have to wait for now. That aside, it's great to see some of the most talented people this country has to offer create some of the best pieces I've seen this Season. In the spirit of things, I thought I should let you know about one of my favourites: Evan Biddell.

The incomparable Biddell has just launched his very first Online Shop celebrating his brand. We couldn't be more thrilled being a fan of Biddell since the very beginning. Boasting aesthetics that are always neoteric and uniquely defined by bold textures, colours, silhouettes, and new interpretations; Biddell's Online Shop offers consumers and local fans the chance to taste it for themselves if they, by chance, haven't been able to make it down to Queen Street in Toronto. This Season we are being treated to magnificent Chiffon in Paintbox hues and even some select Pop Art pieces from his celebrated presentation at Toronto Fashion Week for Spring/Summer 2013. We are absolutely smitten with his Collection of sheer capes, cowls, and wraps! Over-sized, flowing, and so wicked! Definitely wish I could own them all. Congratulations Biddell! It has been a fantastic privilege to see your empire and aesthetic grow and evolve.

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MOON Apparel Launches Their First Online Boutique! #MOONApparel

MOON began not too long ago as the love child between The Bay and the famed design family behind the Mimran Group in Toronto. Following the success of the collaboration, Mimran has decided to take MOON to the next, virtual level; a brand new and exciting E-Commerce website launching with the Fall 2012 Season.

Created with famed Canadian Designer Alfred Sung, MOONApparel.CA, in true Mimran style, is about affordable classics. Streamlined, modern, and fresh pieces that have been created to flatter a women of discerning style that is also the every-woman; living a busy life, transitioning from work to evening, always tasteful and always sharp. It's goal is to provide Canadian women with direct access to amazing and affordable pieces; offering free shipping and free returns. The pieces are shipped direct from a fulfillment house in Toronto, so orders will arrive within days all over the country! And did we mention the pay-off? Literally! MOON sticks to its conviction of being financially conscious. Their new Autumn/Winter Collection, which is launching with the website, features no piece over $119.00 CDN. Brilliant? Yes. This is a step in the absolute right direction with Online Canadian retailing for the Canadian market.

As part of MOON's new direction, they are hosting an exciting Pop-Up Shop from September 14th-16th in Toronto! Customers are welcome to attend the showing which will feature, in full, their new Fall/Winter 2012 Collection. The Pop-Up Shop will be taking place at 171 East Liberty Street, Suite 360, all day from 11:00am - 6:00pm. And did we mention that MOON is not just a secular brand? According to the company, they will also be launching designer collaborations in the future; perhaps with some of your favourite emerging Canadian names. Exciting to say the least!

Canadian Fashion has a new Online outlet. Buzz it! #MOONApparel

P.S. Exclusive Offer from MOON! LIKE MOON Apparel on Facebook and receive 20% off your Pop-Up Shop purchase! Only 1 week left ladies!

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3.1 Phillip Lim Online Boutique LAUNCH!!!

Thanks to the amazing and the awesome JayStrut, I've recently come to know that one of my favourite design houses, 3.1 Phillip Lim, has just launched their Online Boutique! The shop is available worldwide for international orders on some of Phillip Lim's best designs including, but not limited to, his incredible collection of ombré pieces from his Spring/Summer 2012 Men's Collection.

The boutique features Menswear, Womenswear, as well as an Accessories section that includes Lim's famous collection of carry-alls, totes, and leather satchels. I couldn't be more excited for this! Phillip Lim, as anyone who has been reading my blog should now, is one of my favourite young designers in the industry today. His aesthetic is always modern and crisp with classically tailored elements that are uniquely enhanced with subtle and creative characteristics. His clothes are the epitome of modern style and I am just fawning over everything his Online Boutique is offering for the season!

Also, in celebration of the opening of the 3.1 Phillip Lim Online Boutique, the fashion house is offering a special contest that will gift one lucky, and hopefully obsessed, shopper with a $3000 online spree! Fingers crossed on this end!

Shop today at 3.1 Phillip Lim and be fantastic this Spring!

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