Maiyet / Spring 2013 #ParisFashionWeek

You are what you wear! Maiyet's Spring 2013 Collection, showcased at Paris Fashion Week, is a Continental and beautifully composed display of soft textures, Earthy colours, and almost weightless grace. It is one of the most classically feminine displays of the Season - relying heavily on moving forms; bringing focus to the sophistication of their colourful, textural palette - from pure, crisp, cathartic whites to Safari greens, rich browns, and soft, ocean blues.

I absolutely love the White in this Collection. Yes, we've seen most Spring Collections this year, save for a select fab few, embrace the monochromatic and the stylistically simple this Season. But despite where we've seen starkness, stoic power, and bold shapes dominate World runways; Maiyet produces quite the opposite with the same energy of renewal - using graceful movement, bold, statement accessories, and billowing silhouettes that evoke an almost resort-like, effortless chic.

From the stunning sandals to the gorgeous, draped trousers; the belted maxi's to the printed Safari dresses - Maiyet's Spring 2013 Collection is bold, interesting, worldy, and charming but maintains the perfect amount of soft femininity, grace, and that summery-ease that everyone who shops Spring is just waiting to feel.

Best!

▲D

Daria Werbowy for Maiyet (Spring 2012)

Daria Werbowy, one of Canada's brightest young talents, has been featured quite heavily within the last two years in a number of fantastic editorials, campaigns, and commercials. You've probably recognized her all over the place; from H&M editorials, to FLARE, to campaigns of international recognition. In this case, Daria models for American label Maiyet, in and around the Floyd Bennett Field in lightweight dresses and bright, flowing fabrics.

I really love the idea of this campaign, the aesthetic. It's become extremely trendy in a lot of local work, but I've rarely seen it really take off through international campaigns. This vintage-inspired, very subtly (or in some in cases, not at all) styled and modeled shoot; relying solely on natural light, natural moments, and natural captures. Posing is all of a sudden slightly passé (although never totally; I mean this is the fashion world, after all) and beauty takes a bit more inspiration from the carefree energy of the 90's, or, in this case, even the 70's.

Maiyet's Spring 2012 Campaign featuring Daria Werbowy is filmed by Cass Bird, styled by Lori Goldstein, and features fellow Canadian talent, Feist, as it's soundtrack. Watch the fantastic video below!

Maiyet SS12 | Daria Werbowy by Cass Bird from M A I Y E T on Vimeo.

▲D