Showing posts with label Yorkdale Shopping Centre. Show all posts
Showing posts with label Yorkdale Shopping Centre. Show all posts

Monday, 19 November 2012

The Yorkdale Expansion Preview! / In Retrospect

It came, it was glorious, it went, and we're thrilled! As we touted earlier, the Yorkdale Expansion Opening was sure to be something stellar; and it was! We were invited to the Media Preview and had an exceptional time; and all the events, giveaways, and prizes were just the cream of an already fantastic opening.

The 145,000 square feet of new, stunning space was declared officially open last Thursday night to a fun and bright fireworks display! A great DJ set, food from Yorkdale's new JOEY's, and complimentary champagne solidified the experience; followed by a fun night of touring the new space and seeing some of the amazing new stores we've been talking about all Summer.

As we talked about earlier, Yorkdale's new space features 27 brand new retail spaces and some first-time, flagship openings - Kate Spade New York, Ted Baker London, Papyrus, Club Monaco, Anthropologie, a Tesla Showroom, Diesel, and Ann Taylor - just name some fabulous notables. Armed with the best arm candy in the city, and some big bags, and I ventured into each store and had the opportunity to meet the bright, new faces of Yorkdale's future first hand! Here are some photos of these great spaces.

L'OCCITANE en Provence gifted us with lovely, aromatic body washes and complimentary creams. The entire store was a fragrant, rustic escape from the modernity of the mall - and offered everything from hand massages, to manicures, to gentlemen's shaves. We were greeted by some of the most passionate and knowledgeable representatives of the brand, proclaiming their love for the organic roots of this fantastic company.

Papyrus is a craft-enthusiast paradise! Materials and ribbons of all kinds, beautifully designed papers of varying patterns, weights, and textures, as well as personalized cards, adorable notebooks, and beautiful boxes. The potential for creation is enormous! Such a lovely treat to have a store like this in Yorkdale. We were gifted with a lovely collection of Papyrus cards and paper accessories.

Club Monaco was probably my favourite store of the release - and this isn't just because Club Monaco had some fantastic pieces - it's because of the design! So tastefully ornate. Gold, rustic gems, crown molding, and opalescent fur - a visual treat as much as anything else. We were gifted with adorable arm warmers courtesy of the company; my new Winter staple!

Ann Taylor stole my heart on this night. They have a beautiful, expansive store. Great clothing, stunning jewelry; a true, flagship space. However! The memorable part? The girls! What a fantastic team at Ann Taylor. They were welcoming, funny, charming, beautiful, and made sure we always had a glass of rose in our hands. I cherished this experience and can't wait to return to the store this Winter! We were gifted with an exclusive ceramic and gold bracelet courtesy Ann Taylor.

Diesel was a treat as well! We ran into the fabulous and fierce JayStrut on this night - he was participating in a blogger event where bloggers were chosen to design mannequins in-store with Diesel Merchandise! As participants to the event we were invited to vote for our favourite to be entered into a $1000 draw! Jay also hosted the evening and even DJ'd a set. The store had great energy, popcorn, cotton candy, and gifted us with exclusive Diesel Canada mugs and some Loverdose perfume!


Anthropologie was much the same as Club Monaco in terms of presentation! And by that I mean its power. It was stunning. So well composed, so meticulously detailed. The girls of Anthropologie were quick to explain that it was a labour of love. A true country-chic gem in a bustling city - I loved everything. The patterns, the knits, the stunning jewelry, the personalized mugs! It was charming and adorable - probably one of my favourite new stores to arrive. We were treated to champagne and cookies and gifted with beautiful wooden rings and a little message thanking us for participating in the celebration. Thank you Anthropologie!

Hugo Boss was also a visual treat! No surprise from the mogul retailer - stunning floors, beautiful shelving, and an open, walk-through design room that was a welcoming find. The clothing and the accessories were stunning in true BOSS fashion and the people were fabulous.

Ted Baker London was one of my favourite spots to visit! It had the most well-composed presentation by far. The jarred, complimentary cocktails, the light, British fair, and the photo booth to top it all off! It was charming and so, so great looking. I am so thankful to have a men's retailer that understands chic style in an interesting way - you simply must see their sport coats. Geometric mirrors graced the ceilings and the walls, opening up the space and reflect all the warm, wooden elements throughout. The men of men will go here - it was unforgettably fabulous. We were gifted with Ted Baker notepads! So cute, I love them.

We ended our night at Kate Spade New York! The bright colours were an instant hit! Playing on the neons of Spring, Kate is never short of visual inspiration. Beautiful, iconic jewelry, hilarious and flirty tote bags, and bright, glossy leathers filled the room with the spirit of whimsy. A wonderful store lead by a great group of girls.

I couldn't be more thrilled with everything Yorkdale has done and is doing. My favourite mall still holds itself as the premiere shopping destination in the city; and perhaps the most successful in the country. Keep being chic Yorkdale!

▲D

Thursday, 15 November 2012

The Yorkdale Expansion Opening / Events, Giveaways, Performances, Fabulous!

There's a buzz in the air, do you hear it? It's electric, and it's all about Yorkdale. As we obsessed about earlier, the famous Toronto Shopping Centre (our favourite!) is about to unveil their massive 145,000 square foot expansion tomorrow morning on Friday, November 16th. I'm lucky enough to be attending the exciting Preview Party this evening to get a first-hand glimpse of all the new, incredible spaces that Yorkdale is offering; many of which are opening exclusive Canadian flagships (Ann Taylor, Anthropologie, Ted Baker London, and Diesel - just to name a few notables).

Before I head off to the event tonight, and believe me it can't come soon enough - I figured now is a good a time as any to get people interested in what Yorkdale is actually doing. This isn't just a run-of-the-mill expansion; this is an entire new experience. And to celebrate everything new that Yorkdale is offering, the company is launching their Opening with a bustling mix of special events, performances, gifts & giveaways, and even celebrity guests! And it's all starting tomorrow.



It looks like I won't be the only one running around like a kid in a candy store! Get this. The first 100 shoppers to line up at the expansion entrance next to the brand new JOEY's on opening day will receive a $50 Gift Card. And that's just a taste; many of the retailers celebrating their opening are each offering fabulous gifts and giveaways of their own. For example? Well, Ted Baker London just happens to be drawing for a $2500 shopping spree in their new store, all the while you enjoy refreshments and British picnic fare courtesy the brand itself. Lacoste is playing a similar card, offering shoppers the chance to win a $1000 wardrobe tune-up; as well as offering free gift bags filled with samples to their first 100 shoppers (alongside Hugo Boss and L'Occitane). Ann Taylor and LOFT are also participating in the trend; gifting guests with exclusive totes and delectable, complimentary treats.

Mmm, it's all too yummy - the food, the gifts! And we haven't even gotten to the celebrities yet, have we? Wayne Gretzky at Microsoft as well as an exclusive chance to see Train in concert; and James Reimer and Johnny Bower at Scotiabank (for those Hockey enthusiasts that may or may not be dipping in the fab).

I know, it's a lot to take in, but as a personal shopper already obsessed with Yorkdale's chic style and great clothing, I couldn't help but willingly spread the love. Be sure to check out Yorkdale's exciting new opening tomorrow morning on November 16th, 2012, starting as early as 8:45am. Be a part of the movement, and be inspired by it all; I already am.

Buzz it!

@YorkdaleStyle / #Yorkdale2012

Tuesday, 6 November 2012

Yorkdale Expansion Project / Cocktail Reception + Preview Party

Next Friday, November 16th marks the beginning of Yorkdale's most ambitious new endeavour - the Official Opening of their 145,000 square foot expansion! We teased about it here, and we couldn't be more excited for not only the inevitable beauty and magnitude of the space, but all the incredible retailers (many of them opening first-time Canadian flagships!) that are launching in the space.



We've been lucky enough to be invited to attend the Official Cocktail Reception + Preview Party the night before, on the 15th, for fantastic drinks, a tour of the space, and the exclusive chance to see some of the new retail spaces pre-opening. Some of Yorkdale's latest additions will include Ann Taylor (just launched at the Eaton Centre too!), Anthropologie, Ted Baker London, Kate Spade New York, Diesel, as well as many other notables. I can't stress how excited I am for this. To be included in something as magnificent as Yorkdale's biggest project since it's opening is like a small moment in Fashion Market history for me! I'll be there with extra fabulous on, making sure to Tweet and Instagram all the action. So keep it locked on my network for every detail and see it first!












Buzz it! #Yorkdale_BeInspired

▲D

Tuesday, 4 September 2012

Coco Rocha + The Yorkdale Expansion Project

International Supermodel and Canadian Fashion phenom Coco Rocha was just named the new face of Yorkdale's highly anticipated industrial expansion in Toronto. Taking a seat at the forefront of the iconic Shopping Centre's growth, Rocha will be leading the Fall Campaign and ushering Yorkdale into the exciting and massive 145,000 square feet project; the largest in Yorkdale's bold history.


Shot by famed photographer Gabor Jurina and styled by Zeina Esmail, the new Campaign will feature pieces by some of Yorkdale's newest additions to the Shopping Centre; many of which will be launching first-time Canadian flagships. Ted Baker, Kate Spade New York, Ann Taylor, Diesel, Anthropologie, just to name a few, will be featured in the brand new space.

Rocha is expected to be featured in an enormous, multi-platform campaign, digital and print, with a massive outdoor presence. The entire project is the most ambitious expansion of it's kind for Yorkdale, costing roughly $220 Million in total. We couldn't be more excited for our favourite Toronto Shopping Centre! And how could we not? The Fashion itself is enough. And Rocha taking a seat at the helm of these iconic brands while returning to her Canadian roots at the same time? Even better. #BeInspired

▲D

Insta-Dylan / @TheDylanDias

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