Tuesday, 4 September 2012

Coco Rocha + The Yorkdale Expansion Project

International Supermodel and Canadian Fashion phenom Coco Rocha was just named the new face of Yorkdale's highly anticipated industrial expansion in Toronto. Taking a seat at the forefront of the iconic Shopping Centre's growth, Rocha will be leading the Fall Campaign and ushering Yorkdale into the exciting and massive 145,000 square feet project; the largest in Yorkdale's bold history.


Shot by famed photographer Gabor Jurina and styled by Zeina Esmail, the new Campaign will feature pieces by some of Yorkdale's newest additions to the Shopping Centre; many of which will be launching first-time Canadian flagships. Ted Baker, Kate Spade New York, Ann Taylor, Diesel, Anthropologie, just to name a few, will be featured in the brand new space.

Rocha is expected to be featured in an enormous, multi-platform campaign, digital and print, with a massive outdoor presence. The entire project is the most ambitious expansion of it's kind for Yorkdale, costing roughly $220 Million in total. We couldn't be more excited for our favourite Toronto Shopping Centre! And how could we not? The Fashion itself is enough. And Rocha taking a seat at the helm of these iconic brands while returning to her Canadian roots at the same time? Even better. #BeInspired

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