Tuesday, 12 June 2012

H&M + MMM = Fall/Winter 2012

It's official! What's been buzzing around the fashion world recently has just been confirmed; H&M is planning an exclusive collaboration with Maison Martin Margiela, the famously eccentric design house that currently sits as a staple of historical innovation once held by Margiela himself. The collaboration came as a jolt to the industry; when H&M surprisingly released an email announcement about the exciting project earlier today.

Maison Martin Margiela embodies an aesthetic that continues to be a re-interpretation of fresh deconstruction. Obtrusive elements meant to create harmony, and the diversion from, or perhaps expanded definition of, what the fashion world deems luxurious. To be honest, though the collaboration has come as a bit of an unusual shock (since H&M tends to collaborate with designers of glittery exaggeration - re: Versace, Anna Dello Russo, Marni), I couldn't think of a consumer-driven, fashion boutique that could possibly hold a Margiela aesthetic better than H&M. The project is intended to include both men's and women's designs with a focus of knitwear, coats, and winter accessories. If there was ever any reason to be excited for Fall this year, I think this would have be it!

Maison Martin Margiela X H&M will be officially released on November 15th, 2012, and will only be available in select H&M stores around the globe. Step aside Summer! My wallet needs to survive 'til Autumn!


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