Tuesday, 6 November 2012

Maison Martin Margiela with H&M / Mood Video Release!

Pack up your belongings - shit just got real. I know there have been a few, rare moments on this blog where we haven't obsessed over the possibilities of H&M + Maison Martin Margiela (atom bomb of creation), but this is certainly not one of them.

MMM x H&M just released a short but sweet Mood Film to advertise the new Collection. Shot in Paris, this production is just a small taste of the new print + film campaign spearheaded by British Artist and Director Sam Taylor-Johnson for Margiela and H&M; featuring Julia Nobis, Jamie Bochert, and dancer Cyril Baldy. MMM x H&M is meant to be a reflection of the history and evolution of the iconic house; offering a re-edition of specific, individual pieces evocative of the Season it represents; spanning 23 years since the Maison's funding.

Maison Martin Margiela with H&M will be released next week on November 15th in nearly 230 select stores (and online!) worldwide. Get out those credit cards!


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