Thursday, 23 February 2012

Marni at H&M Official Spot

Academy Award winner Sofia Coppola has directed a fantastic spot for H&M's latest designer collaboration, Marni at H&M. Set in Marrakesh, Morocco (perhaps in a slight homage to the great Yves Saint Laurent, who found much of his inspiration to create timeless, feminine pieces in the gardens of this city), the collection boasts beautiful, bold patterns, sunset tones, light fabrics, and a unique mix of texture and print for both men and women. The collection has been highly anticipated after the success of the recent and mammoth Versace at H&M and is expected to arrive in select stores on March 8th of this year. Getting in will be difficult and a hassle, but with Toronto Fashion Week approaching and the weather warming up, is there any better time to update your wardrobe? And why not with the absolute latest for the season? I'll be in line for Marni at H&M, and if you're reading this you probably should be too!

Marni at H&M Directed by Sofia Coppola from MOD Magazine on Vimeo.

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