Showing posts with label Launch. Show all posts
Showing posts with label Launch. Show all posts

Thursday, 18 April 2013

Evan Biddell Launches Online Shop

Hello Fashion! It's me again, here to tell you that Spring 2013 couldn't look any better. With the flurry of new, local lines emerging, gaining ground, and making serious headway; I have been in nothing but a positive mood. There are so many amazing things happening right now for me as well; so many things I'm excited to share with you - but it will have to wait for now. That aside, it's great to see some of the most talented people this country has to offer create some of the best pieces I've seen this Season. In the spirit of things, I thought I should let you know about one of my favourites: Evan Biddell.


The incomparable Biddell has just launched his very first Online Shop celebrating his brand. We couldn't be more thrilled being a fan of Biddell since the very beginning. Boasting aesthetics that are always neoteric and uniquely defined by bold textures, colours, silhouettes, and new interpretations; Biddell's Online Shop offers consumers and local fans the chance to taste it for themselves if they, by chance, haven't been able to make it down to Queen Street in Toronto. This Season we are being treated to magnificent Chiffon in Paintbox hues and even some select Pop Art pieces from his celebrated presentation at Toronto Fashion Week for Spring/Summer 2013. We are absolutely smitten with his Collection of sheer capes, cowls, and wraps! Over-sized, flowing, and so wicked! Definitely wish I could own them all. Congratulations Biddell! It has been a fantastic privilege to see your empire and aesthetic grow and evolve.


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Wednesday, 21 November 2012

H&M + MMM / 27 Look Gallery! #MaisonMartinMargiela

Courtesy the iconic Toronto Life, I present to you, my FFF (Faithful Fashion Followers!) 27 exclusive looks from the highly-anticipated H&M with Maison Martin Margiela Fall 2012 Collection. Just in case, of course, you just happened to miss the November 15th Launch frenzy! Enjoy, salivate a little, and maybe go on a hunt through the city and see what scraps you can find!



Images by Paul Wetherell/H&M

Monday, 19 November 2012

The Yorkdale Expansion Preview! / In Retrospect

It came, it was glorious, it went, and we're thrilled! As we touted earlier, the Yorkdale Expansion Opening was sure to be something stellar; and it was! We were invited to the Media Preview and had an exceptional time; and all the events, giveaways, and prizes were just the cream of an already fantastic opening.

The 145,000 square feet of new, stunning space was declared officially open last Thursday night to a fun and bright fireworks display! A great DJ set, food from Yorkdale's new JOEY's, and complimentary champagne solidified the experience; followed by a fun night of touring the new space and seeing some of the amazing new stores we've been talking about all Summer.

As we talked about earlier, Yorkdale's new space features 27 brand new retail spaces and some first-time, flagship openings - Kate Spade New York, Ted Baker London, Papyrus, Club Monaco, Anthropologie, a Tesla Showroom, Diesel, and Ann Taylor - just name some fabulous notables. Armed with the best arm candy in the city, and some big bags, and I ventured into each store and had the opportunity to meet the bright, new faces of Yorkdale's future first hand! Here are some photos of these great spaces.

L'OCCITANE en Provence gifted us with lovely, aromatic body washes and complimentary creams. The entire store was a fragrant, rustic escape from the modernity of the mall - and offered everything from hand massages, to manicures, to gentlemen's shaves. We were greeted by some of the most passionate and knowledgeable representatives of the brand, proclaiming their love for the organic roots of this fantastic company.

Papyrus is a craft-enthusiast paradise! Materials and ribbons of all kinds, beautifully designed papers of varying patterns, weights, and textures, as well as personalized cards, adorable notebooks, and beautiful boxes. The potential for creation is enormous! Such a lovely treat to have a store like this in Yorkdale. We were gifted with a lovely collection of Papyrus cards and paper accessories.

Club Monaco was probably my favourite store of the release - and this isn't just because Club Monaco had some fantastic pieces - it's because of the design! So tastefully ornate. Gold, rustic gems, crown molding, and opalescent fur - a visual treat as much as anything else. We were gifted with adorable arm warmers courtesy of the company; my new Winter staple!

Ann Taylor stole my heart on this night. They have a beautiful, expansive store. Great clothing, stunning jewelry; a true, flagship space. However! The memorable part? The girls! What a fantastic team at Ann Taylor. They were welcoming, funny, charming, beautiful, and made sure we always had a glass of rose in our hands. I cherished this experience and can't wait to return to the store this Winter! We were gifted with an exclusive ceramic and gold bracelet courtesy Ann Taylor.

Diesel was a treat as well! We ran into the fabulous and fierce JayStrut on this night - he was participating in a blogger event where bloggers were chosen to design mannequins in-store with Diesel Merchandise! As participants to the event we were invited to vote for our favourite to be entered into a $1000 draw! Jay also hosted the evening and even DJ'd a set. The store had great energy, popcorn, cotton candy, and gifted us with exclusive Diesel Canada mugs and some Loverdose perfume!


Anthropologie was much the same as Club Monaco in terms of presentation! And by that I mean its power. It was stunning. So well composed, so meticulously detailed. The girls of Anthropologie were quick to explain that it was a labour of love. A true country-chic gem in a bustling city - I loved everything. The patterns, the knits, the stunning jewelry, the personalized mugs! It was charming and adorable - probably one of my favourite new stores to arrive. We were treated to champagne and cookies and gifted with beautiful wooden rings and a little message thanking us for participating in the celebration. Thank you Anthropologie!

Hugo Boss was also a visual treat! No surprise from the mogul retailer - stunning floors, beautiful shelving, and an open, walk-through design room that was a welcoming find. The clothing and the accessories were stunning in true BOSS fashion and the people were fabulous.

Ted Baker London was one of my favourite spots to visit! It had the most well-composed presentation by far. The jarred, complimentary cocktails, the light, British fair, and the photo booth to top it all off! It was charming and so, so great looking. I am so thankful to have a men's retailer that understands chic style in an interesting way - you simply must see their sport coats. Geometric mirrors graced the ceilings and the walls, opening up the space and reflect all the warm, wooden elements throughout. The men of men will go here - it was unforgettably fabulous. We were gifted with Ted Baker notepads! So cute, I love them.

We ended our night at Kate Spade New York! The bright colours were an instant hit! Playing on the neons of Spring, Kate is never short of visual inspiration. Beautiful, iconic jewelry, hilarious and flirty tote bags, and bright, glossy leathers filled the room with the spirit of whimsy. A wonderful store lead by a great group of girls.

I couldn't be more thrilled with everything Yorkdale has done and is doing. My favourite mall still holds itself as the premiere shopping destination in the city; and perhaps the most successful in the country. Keep being chic Yorkdale!

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Friday, 19 October 2012

Emily Woudenberg / PARAGON Preview Party + Look Book!

I had the privilege of attending Emily Woudenberg's exciting Preview Party for her latest jewelry Collection, Paragon, last week in downtown Toronto. We spoke about it here. The party was casual, fun, and full of fashion enthusiasts from all over to gaze and gawk at some of Woudenberg's best pieces yet!

Emily Woudenberg is one of our favourite local designers in the city. Always exciting, always fresh, and always creating bold pieces (whether through clothing or jewelry) in a new, vibrant way. We've featured her many times on DylanInTheCity before, and will undoubtedly continue to do so.

Paragon featured a variety of colourful, iridescent, and bold jewelry that was androgynous and extremely wearable despite it's powerful aesthetic. Presented on a brightly lit and impressively constructed pyramid table; the brilliant opalite of many of the pieces caught the glimmer of the light and created streams of subtle rainbows across the white surface - allowing us to fully appreciate the majesty of the stone. The beauty of the jewelry is unparalleled and we couldn't be happier for Emily.




Brilliant and beautiful! Carcia and Telly of It'sMusicFashionLife and Michelle of Homegrown Boutique.




I had a fantastic time at the party. Chatting up with bloggers, photographers, beauty professionals, and many other notables in the industry! And with the release of Paragon's Preview comes the release of the exciting Look Book as well! As we mentioned before, I had the opportunity to participate in the creation of Emily Woudenberg's Paragon Campaign! Check out these great images created by our fantastic design team!








Photography / Sylwia Bobryk
Videography / Justin Arjune
Makeup / Erin Heather
Hair / Dylan Dias
Featuring / Alice Liu & Benjamin Edward

There are many more Fashion events to follow this month! Fashion Week, Spring Collections, and everything in between is constantly being live covered by yours truly on both Instagram and Twitter. Join our network and keep up-to-date on all the fabulous!

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Insta-Dylan / @TheDylanDias

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