Our favourite local designer Emily Woudenberg is putting together the finishing pieces on her latest fabulous venture; PARAGON. Unique, bold, and full of statement pieces; in true Woudenberg fashion, PARAGON is a celebration and modern re-interpretation of The Art Deco Movement of the 20's. Strong, geometric shapes, bright colours, and materials that include copper, opalite, and silver are just some of the brilliance to expect once the full Collection is released.
I had the privilege of working with not only Emily herself, but a fantastic design team that she put together to help produce the Official Look Book photo shoot of PARAGON. Needless to say, the shoot went brilliantly; helmed by photographer Sylwia Bobryk and videographer Justine Arjune. Here's a preview of what to expect from PARAGON:
Join myself as well as the Woudenberg team at an Official Preview Party on Monday, October 15th from 4pm-7pm at Nyood Bar to see the full video as well as a true glimpse into the world of Emily Woudenberg and PARAGON.
HUDSON keeps pumping out the fabulous and we aren't complaining - or stopping for that matter! Have your first view of the new Art Deco Collection, as part of HUDSON's 10 Year Anniversary, starring the iconic and whimsical Georgia May Jagger.
HUDSON celebrates 10 Years as a leader in Denim and Fashion with their Signature Collection and a Cabaret-themed, brilliant campaign in homage to the birth place of Fashion liberation, expression, and just plain great denim. We haven't stopped talking about it and we probably won't until we get our hands on some of these fantastic pieces ourselves!
We've been in a tizzy (and we're not the only ones!) ever since HUDSON Jeans launched their brilliant new campaign in honour of their 10th Anniversary as a leader in Fashion and Denim. Featuring the iconic Georgie May Jagger at the helm of the brand, HUDSON continues their fabulous streak with everything from colour-blocked denim, to tuxedo skinny's, to graphic printed velvet in their new Signature Collection. DylanInTheCity's been there, read about it here!
Last night in the heart of Toronto, HUDSON Jeans (in partnership with FLARE) hosted their prim and electric Launch Party to celebrate this new direction and campaign; dubbed The Hudson Cabaret. I was privileged enough to be included in the event; and I spent the evening enjoying the company of some of the industry's best as well as seeing first-hand some of HUDSON's fantastic new looks, and meeting some of the amazing people behind the brand itself.
Lauren from HUDSON, who was charming and wonderful to speak with last night, was quick to point out how appropriate it was for HUDSON to put a Launch together in an intimate, private lounge in the city - explaining that the HUDSON look is not only a celebration of Fashion liberation, so to speak; but also of individuality, art, and expression. It isn't surprising for me in the least; considering the whimsy of Georgie May Jagger and the Artistic Direction behind some of their fantastic campaign footage. HUDSON pays attention to Social Media and the power behind free images. It really is a wonderful thing to see from a growing company like HUDSON - it's intelligent, purposeful, appealing, and easily accessible all at the same time.
Here are some fantastic images of The #HUDSONCabaret Launch Party last night at Parlour!
Courtesy of The Mint Agency (Thanks Tys!) Photo Credit to Ryan Emberley / medianeeds.ca
Plus! An obligatory shot of me and my HUDSON swag! A fantastic, printed graphic tote in HUDSON Denim that I'm absolutely in love with.
Look for the HUDSON Signature Collection this Fall popping up all over Toronto. You'll find it easy at HOLTS around the city, but be sure to also check out Over the Rainbow in Yorkville. Not only are they planning to carry HUDSON; but some fantastic window displays should be coming together really soon according to the brand. #LetYourselfGo
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