We've been in a tizzy (and we're not the only ones!) ever since HUDSON Jeans launched their brilliant new campaign in honour of their 10th Anniversary as a leader in Fashion and Denim. Featuring the iconic Georgie May Jagger at the helm of the brand, HUDSON continues their fabulous streak with everything from colour-blocked denim, to tuxedo skinny's, to graphic printed velvet in their new Signature Collection. DylanInTheCity's been there, read about it here!
Last night in the heart of Toronto, HUDSON Jeans (in partnership with FLARE) hosted their prim and electric Launch Party to celebrate this new direction and campaign; dubbed The Hudson Cabaret. I was privileged enough to be included in the event; and I spent the evening enjoying the company of some of the industry's best as well as seeing first-hand some of HUDSON's fantastic new looks, and meeting some of the amazing people behind the brand itself.
Lauren from HUDSON, who was charming and wonderful to speak with last night, was quick to point out how appropriate it was for HUDSON to put a Launch together in an intimate, private lounge in the city - explaining that the HUDSON look is not only a celebration of Fashion liberation, so to speak; but also of individuality, art, and expression. It isn't surprising for me in the least; considering the whimsy of Georgie May Jagger and the Artistic Direction behind some of their fantastic campaign footage. HUDSON pays attention to Social Media and the power behind free images. It really is a wonderful thing to see from a growing company like HUDSON - it's intelligent, purposeful, appealing, and easily accessible all at the same time.
Here are some fantastic images of The #HUDSONCabaret Launch Party last night at Parlour!
Courtesy of The Mint Agency (Thanks Tys!) Photo Credit to Ryan Emberley / medianeeds.ca
Plus! An obligatory shot of me and my HUDSON swag! A fantastic, printed graphic tote in HUDSON Denim that I'm absolutely in love with.
Look for the HUDSON Signature Collection this Fall popping up all over Toronto. You'll find it easy at HOLTS around the city, but be sure to also check out Over the Rainbow in Yorkville. Not only are they planning to carry HUDSON; but some fantastic window displays should be coming together really soon according to the brand. #LetYourselfGo