Fall 2013 with HUDSON Jeans / Collection Preview

No stranger to vibrant attitude, HUDSON Jeans presented an unforgettably on-point and vivid Collection of fantastic denim at their Fall 2013 Preview here in Toronto. And when I say vivid, I don’t necessarily mean in colour – I’m talking attitude. We’re seeing 90’s-era grunge blend with Moto-inspired leather, patchwork textural denim on denim, and some of the sexiest, slickest washes from HUDSON as a brand yet.

I was beyond smitten from the get-go when I started seeing that 90’s element peek through. Claudia presented us with a nostalgic return to the prestige of true denim - classic blue washed, both distressed and richly inky, lined with bright yellow stitching or accented with faded tones and ripped fabric. They were two different looks from one great era; clean denim vs. destroyed denim. “Destroy & Repair” (coined by HUDSON) was something I absolutely loved for Spring; and was a major precursor to all the grunge elements we’re seeing in Fashion right now. HUDSON has taken this same idea, destroying Jeans only to wear them again, to a crisper level with darker washes and richer tones – something indicative of what Fall Fashion means. Adore.

But what’s 90’s denim without a little rock star? One of the biggest trends of the year makes a re-appearance in HUDSON’s fall lineup to an aesthetic that echoes the unabashed, biker-glam of urban London. Zipped, richly made dark denim, both shiny and matte, solidify HUDSON as a sexy, youthful legwear design house with wicked leather elements. We were absolutely taken with the gold, zipped pieces, the textural patchwork of denim on denim, and especially the rich inkiness of some of HUDSON’s most beautiful blackest-of-black pieces. This 90’s-era trend goes beyond the youthful liberation of blue denim, but instead delves far into the sexy, dark, brooding identity of punk with a chic edge – studs, patchwork fabric, and glossy textures in chestnut brown, deep black, charcoal grey, and brilliant oxblood. The wax-coated denim added to this aesthetic, and was our absolute favourite look for the entire showing! The matte yet shiny texture of the wax is not quite as powerful as leather, but not quite as understated and effortless as a pair of classic denim pants either. It’s edgy but easy, which seems to be in perfect tandem with what HUDSON is all about to begin with. Fantastic! I think I speak for everyone who was at the preview in saying that I wish every showing rack in the room was with me at home. A wonderful preview for a fierce Season ahead.

HUDSON has continued to be a remarkable source for great denim since its inception, and I can speak volumes about how tasteful each Season of HUDSON is – but I want to try and explain it in a better way. HUDSON is a company that continues to design with significance, and what I mean by that is the ability to take fresh inspiration from classic elements, all the while re-creating and re-imagining current, evolving trends. They never forget their history, pulling elements from London consistently in each Season, and always utilize creative and artistic outlets to showcase their aesthetic. Whether through insta-campaigns, performance art, or just fantastic urban street photography; HUDSON presents an identity each Season. And it’s an identity that permeates – youthful, fierce, neoteric, individual, easy. HUDSON, I think I love you.

#LETYOURSELFGO with HUDSON Jeans / Spring 2013 InstaCampaign ♥

HUDSON Jeans has just launched perhaps the most inventive, clever, and interactive Spring Campaign ever - and it's fantastic fun! As part of the release of HUDSON's highly anticipated and awesome Spring 2013 Collection; the #LETYOURSELFGO InstaCampaign is a whimsical and ingenious idea that uses Instagram as an advertising platform that includes the very audience it targets! In other words, you create the Campaign and you live the look!

Kicking off in the birthplace of style, Georgia May Jagger sits at the helm of the Campaign, capturing personal moments with her friends and family to express what HUDSON's iconic mantra means to her. Along with Jagger is a series of enigmatic and powerhouse Bloggers, Influencers, and Public Figures all doing the same - taking what #LETYOURSELFGO means to them and re-creating it, re-imagining it, and re-delivering it through Instagram and the spirit of HUDSON Jeans. And the best part? You can join in too. Instagram is an artistic and constantly evolving public forum, which is why I love this idea so much! HUDSON has created a living Campaign; become a part of that movement! Upload your photos, your moments, and even your outfits with the hashtag #LETYOURSELFGO and let HUDSON know what the spirit of liberation means to you. Become automatically entered into a massive contest as well; with a chance to win exclusive SS13 denim, cash prizing, a feature in the campaign, and even the chance to fly to London where it all began. 

HUDSON has never been shy to include not only Social Media in their marketing but an infectious spirit of whimsy and youth. Similar to the fantastic success of their 10th Anniversary Collection and Campaign (which we loved too!), HUDSON is quick to embrace the music, art, and movement of urban youth; evoking liberation, freedom, and colour in a medium that goes beyond just their fantastic denim. So, what are you waiting for?

How do you #LETYOURSELFGO?

#HUDSONJeans

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The Hudson Cabaret // The Art Deco

HUDSON keeps pumping out the fabulous and we aren't complaining - or stopping for that matter! Have your first view of the new Art Deco Collection, as part of HUDSON's 10 Year Anniversary, starring the iconic and whimsical Georgia May Jagger.

HUDSON celebrates 10 Years as a leader in Denim and Fashion with their Signature Collection and a Cabaret-themed, brilliant campaign in homage to the birth place of Fashion liberation, expression, and just plain great denim. We haven't stopped talking about it and we probably won't until we get our hands on some of these fantastic pieces ourselves! 

Check out our coverage of The #HUDSONCabaret Launch Party in Toronto!

And keep your eyes steady on DylanInTheCity for everything HUDSON.

#LetYourselfGo

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The HUDSON Cabaret Launch Party at Parlour! #FLARE

We've been in a tizzy (and we're not the only ones!) ever since HUDSON Jeans launched their brilliant new campaign in honour of their 10th Anniversary as a leader in Fashion and Denim. Featuring the iconic Georgie May Jagger at the helm of the brand, HUDSON continues their fabulous streak with everything from colour-blocked denim, to tuxedo skinny's, to graphic printed velvet in their new Signature Collection. DylanInTheCity's been there, read about it here!

Last night in the heart of Toronto, HUDSON Jeans (in partnership with FLARE) hosted their prim and electric Launch Party to celebrate this new direction and campaign; dubbed The Hudson Cabaret. I was privileged enough to be included in the event; and I spent the evening enjoying the company of some of the industry's best as well as seeing first-hand some of HUDSON's fantastic new looks, and meeting some of the amazing people behind the brand itself.

Lauren from HUDSON, who was charming and wonderful to speak with last night, was quick to point out how appropriate it was for HUDSON to put a Launch together in an intimate, private lounge in the city - explaining that the HUDSON look is not only a celebration of Fashion liberation, so to speak; but also of individuality, art, and expression. It isn't surprising for me in the least; considering the whimsy of Georgie May Jagger and the Artistic Direction behind some of their fantastic campaign footage. HUDSON pays attention to Social Media and the power behind free images. It really is a wonderful thing to see from a growing company like HUDSON - it's intelligent, purposeful, appealing, and easily accessible all at the same time.

Here are some fantastic images of The #HUDSONCabaret Launch Party last night at Parlour!

Courtesy of The Mint Agency (Thanks Tys!) Photo Credit to Ryan Emberley / medianeeds.ca

Plus! An obligatory shot of me and my HUDSON swag! A fantastic, printed graphic tote in HUDSON Denim that I'm absolutely in love with. 

Look for the HUDSON Signature Collection this Fall popping up all over Toronto. You'll find it easy at HOLTS around the city, but be sure to also check out Over the Rainbow in Yorkville. Not only are they planning to carry HUDSON; but some fantastic window displays should be coming together really soon according to the brand. #LetYourselfGo

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Welcome to the HUDSON Cabaret V2 / Launch Party!

The LEELOO is here! Fab? I do say so, yes!

And what better way to kick off HUDSON's growing Anniversary celebrations than with a fantastic Launch Party in the heart of the city! I got my invitation in the mail today and I couldn't be more excited! Maybe I'll see you there? Look for the pink triangle boys and girls! Here's to HUDSON and 10 more years of great denim.

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HUDSON Jeans Celebrates 10 Years Cabaret Style! EXCLUSIVE

Iconic, denim-centric powerhouse, HUDSON Jeans, is celebrating 10 Years in the industry with a fantastic new campaign starring the one and only Georgia May Jagger. No stranger to the HUDSON name, Jagger has become the figurehead of the brand's colourful new direction for the Fall/Winter 2012 Season - Cabaret! Developed as not only an homage to Paris, the birthplace of Cabaret; HUDSON's new approach is meant to personify it's creative evolution and progressive success as a leader in the world of denim, and we think it's fantastic.

British cool, London fab, American sweetheart? Youthful, modern, oh so trendy, and still new; HUDSON is launching 4 brand new, statement pieces as part of this new campaign in correlation with 4 fantastic seasonal videos documenting each personality; each style. The entire campaign is an artistic blitz; featuring artists, musicians, and collaborators as part of the project and part of the HUDSON dream. Do you love it? We do! DylanInTheCity will be featuring each new video as they go live right here! So keep it locked for everything exclusive direct from HUDSON.

And to make it just that much better - here are a few EXCLUSIVE Sneak Peek pictures of some of our favourite looks from what's to come with HUDSON's brand new Fall/Winter 2012 Collection!

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