Thursday, 22 March 2012

Daria Werbowy for Maiyet (Spring 2012)

Daria Werbowy, one of Canada's brightest young talents, has been featured quite heavily within the last two years in a number of fantastic editorials, campaigns, and commercials. You've probably recognized her all over the place; from H&M editorials, to FLARE, to campaigns of international recognition. In this case, Daria models for American label Maiyet, in and around the Floyd Bennett Field in lightweight dresses and bright, flowing fabrics.

I really love the idea of this campaign, the aesthetic. It's become extremely trendy in a lot of local work, but I've rarely seen it really take off through international campaigns. This vintage-inspired, very subtly (or in some in cases, not at all) styled and modeled shoot; relying solely on natural light, natural moments, and natural captures. Posing is all of a sudden slightly passé (although never totally; I mean this is the fashion world, after all) and beauty takes a bit more inspiration from the carefree energy of the 90's, or, in this case, even the 70's.

Maiyet's Spring 2012 Campaign featuring Daria Werbowy is filmed by Cass Bird, styled by Lori Goldstein, and features fellow Canadian talent, Feist, as it's soundtrack. Watch the fantastic video below!

Maiyet SS12 | Daria Werbowy by Cass Bird from M A I Y E T on Vimeo.


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