Tuesday, 17 July 2012

Official Release! FFW/Le POP! Editorial Campaign

I talked about our exciting project, Le POP!, as part of Frugal Fashion Week not too long ago here! As part of the design team behind the showcase, I also helped arrange an Editorial shoot throughout the streets of Toronto as way of promoting the designers involved as well as the event itself.

Opting for a voyeur-esque take on traditional Editorial, Angela Li and I came up with an aesthetic that boasted un-posed softness; an urban celebration of youthfulness and an homage to street style through Toronto's diverse neighbourhoods of West Queen West and Kensington Market. Bold prints, bright colours, and iconic hardware dominate our looks this season. View the campaign in its entirety below.

Photography by Angela Li 
Styled by Michelle Baboolall 
Makeup by Candace French 
Hair by Dylan Dias
Featuring Jessica S. and Kayla of Spot 6 Management

Featuring pieces by Emily Woudenberg, Shireen Nadir, Sheri STRanger, S. Wesley Harris, Killigrew, Dutch Blonde, and Denis Gagon + select pieces by Homegrown Boutique.

Come by Nyood Bar for Le POP! on Saturday, July 28th to get your hands on some of these one-of-a-kind, brilliant pieces - and support local design!


Insta-Dylan / @TheDylanDias


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