HUDSON Jeans has just launched perhaps the most inventive, clever, and interactive Spring Campaign ever - and it's fantastic fun! As part of the release of HUDSON's highly anticipated and awesome Spring 2013 Collection; the #LETYOURSELFGO InstaCampaign is a whimsical and ingenious idea that uses Instagram as an advertising platform that includes the very audience it targets! In other words, you create the Campaign and you live the look!
Kicking off in the birthplace of style, Georgia May Jagger sits at the helm of the Campaign, capturing personal moments with her friends and family to express what HUDSON's iconic mantra means to her. Along with Jagger is a series of enigmatic and powerhouse Bloggers, Influencers, and Public Figures all doing the same - taking what #LETYOURSELFGO means to them and re-creating it, re-imagining it, and re-delivering it through Instagram and the spirit of HUDSON Jeans. And the best part? You can join in too. Instagram is an artistic and constantly evolving public forum, which is why I love this idea so much! HUDSON has created a living Campaign; become a part of that movement! Upload your photos, your moments, and even your outfits with the hashtag #LETYOURSELFGO and let HUDSON know what the spirit of liberation means to you. Become automatically entered into a massive contest as well; with a chance to win exclusive SS13 denim, cash prizing, a feature in the campaign, and even the chance to fly to London where it all began.
HUDSON has never been shy to include not only Social Media in their marketing but an infectious spirit of whimsy and youth. Similar to the fantastic success of their 10th Anniversary Collection and Campaign (which we loved too!), HUDSON is quick to embrace the music, art, and movement of urban youth; evoking liberation, freedom, and colour in a medium that goes beyond just their fantastic denim. So, what are you waiting for?
How do you #LETYOURSELFGO?